As a small business or professional, consider adding video content, streaming and Internet TV (webinar, training or how to videos, monetize video content for downloads) offerings on your web site. Why? It can enhance elements of your site to go viral (shared) faster and increase your web traffic. You can do a simple YouTube or Vimeo upload with a camcorder or get a professional web video done. Regardless you want to ensure if you are doing a promo to think about length. Research shows for short promos, like a video commercial should be no longer than 1 minute/60 seconds, and at the absolute max for these type of video promos 2 minutes. Viewers attention span for these types of videos drop off. Say the most important part of your message in the first 15 seconds of the script, then build up detail for your viewers in the remaining 45 seconds. You will be surprised that a 1 minute/60 second video actually goes a long way.
I also recommend doing an outline or script first. Think about what your key message is you want to convey to your audience and how you want this message received. Put yourself in their shoes. Ask family, friends or other professionals for feedback on the content and message. There are a lot of helpful tips you can Google or Bing when you search for video scripts templates to help spark some initial ideas. If you are a business or entrepreneur, think about investing in a professionally edited web video. Having a video edited professionally with transitions, text and even green screen sends a great message to your audience that you care about your brand's image and a polished product or service.
When streaming your video content from your web site, you will want to consider using a CDN (content delivery network) for hosting your videos so that it has ability to stream your content using different video bandwidths (for those with slow or faster connections). You want to ensure that most of your viewers have a great experience when they view your video promos and videos are not choppy. If using WordPress or some other blog type CMS (content management system), you may be able to use a video streaming player that also offers hosting as an additional monthly fee.
Once your video is complete or if you've created a few on your web site, make sure you create a video sitemap to ensure the search engines find your video content. This can be created easily as well by doing a search online for video sitemaps or have your webmaster assist.
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